Brand Values - La Cartuja de Sevilla

Values

The journey and the anchor

From the decorative patterns of its pieces to its cosmopolitan origins La Cartuja has always found inspiration in journeys and the exotic. The birth of the firm began with exactly that, a journey, an adventure initiated by the Pickman family. Leaving behind his birth place, Charles and his immediate family arrived in Seville intent on starting a new life.

The reason why the anchor is part of our identity, with us for over 175 years, has a lot to do with this. Charles Pickman chose it as a logo for La Cartuja de Sevilla because it symbolises the connection his family has with their chosen homeland.

The anchor is also a symbol of commercial maritime tradition and the Most Noble Order of the Garter, which transmits an idea of great openness to the world for the firm.

Thus, the identity and products of La Cartuja de Sevilla are linked to the experience of exotic journeys, the sea and commerce, as well as linking it to the century-long tradition of the use of the anchor as a symbol, present on the most prestigious European pottery and ceramics.

Excellence and craftsmanship

By tradition and faithfulness to the legacy of a brand related to nobility and other sophisticated consumers, La Cartuja de Sevilla maintains high production standards and commitment of quality to its customers.

We continue to be faithful to this commitment acquired almost two centuries ago: to offer ornamental pieces and fine pottery sets for everyday use to a demanding public who appreciates tradition and craftsmanship. 

In the production process at La Cartuja de Sevilla, traditional craftsmanship and high quality fabrication go hand in hand to create pieces that are a global benchmark.

The aristocracy and the household

La Cartuja de Sevilla became very well know right from its inception and was displayed on the tables of the European aristocracy. It also became a worldwide reference and the provider of the Spanish Royal Family in 1871.

Since then, La Cartuja has maintained a presence in places such as the House of Alba, the Palace of Schönbrunn in Vienna, after the relationship with Isabel of Baveria, and in thousands of Spanish households where crockery is a keepsake of intimate memories of special occasions.